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Demand Generation Specialist
Email Marketing
Atlanta

Our agency client is looking for a top-notch Demand Generation Specialist to lead digital marketing programs for its clients. If you are stellar at generating demand, developing marketing campaigns and geek out over marketing automation (creation, testing, improvement, optimization), this job’s for you. Not to mention... This agency won the Atlanta Business Chronicle's 2018 Best Places to Work Award!


Responsibilities

  • Develop and implement demand generation and multi-channel digital marketing programs
  • Develop a variety of media that includes content, emails, social media, paid media, blogs, webinars, whitepapers, landing pages and more
  • Manage projects, timelines, deliverables and third parties
  • Collaborate with agency team on client strategies
  • Conduct and analyze market research
  • Track campaign performance and suggest new ideas
  • Develop and present reports as required


Qualifications

  • Bachelor’s degree in marketing or communications preferred
  • 2+ years’ digital marketing experience
  • Program success in:
    • SEO/SEM
    • Social media
    • Blogs
    • Creating content
    • Email
    • Marketing automation
  • Outstanding communication skills
  • Highly analytical
  • Experience managing projects for multiple clients
  • MS Office proficient
  • Website analytics tool certification preferred
  • Working knowledge of CMS tools preferred
  • Certification in Pardot or HubSpot preferred


This position is managed by Brooke Haynes.

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