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Digital Marketing Manager, B2C
Marketing/Communications Mgt.
Suwanee/Duluth, GA

Our client has an opening for a dynamic, well-rounded marketing machine for their B2C Digital Marketing Manager. You will be responsible for developing, implementing and managing digital marketing campaigns for all product lines. This is a great opportunity to make something your own and drive consumer product sales with a company in high-growth mode… for the past eight years. Don’t like the cube farm or open floor plan?? Bonus… this one comes with an office.

 

Responsibilities

 

  • Develop and execute product marketing campaigns and promotions that increase consumer awareness of the company’s products and increases marketing ROI
  • Drive product awareness with consumers and dealers who sell the product
  • Optimize digital marketing initiatives including natural search campaigns, earned media, paid digital channels and marketing automation campaigns
  • Ensure customer database information is accurate
  • Collaborate with marketing team to measure the effectiveness of social media initiatives, campaigns, and digital marketing activities
  • Work with Google Analytics, Hotjar, user flows, social analytics and keyword analysis and make recommendations for changes
  • Forecast and identify trends and challenges
  • Track budget
  • Seek new ways to optimize marketing spend
  • Work with an external agency on marketing initiatives

 

Qualifications

 

  • Bachelor’s degree preferred
  • 3-5+ years’ digital marketing campaign experience
  • Google Analytics
  • A/B testing
  • SEO/SEM
  • Hotjar
  • Understanding of drip and nurture campaigns and how to segment in a marketing automation platform
  • Outstanding communication an analytical skills
  • Understanding of web and application development
  • Innovative and creative thinking
  • Budget management experience
  • Current understanding of digital marketing trends and technologies
  • MS Office proficient
  • Retail consumer marketing a plus

Approximately 10% travel required

 

This job is being managed by Suzi Starosta

 

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